Trend and market research for data transmission products & services.

They exist, the big trends that define our future. The impact on client's requirements is significant. These trends are often fueled by technological developments or changes in social norms and values. In order for companies not to be left behind, it is necessary to continuously monitor these trends and derive the implications for one's own business model. In this way, new product and service ideas can be tested at an early stage and the prerequisites created within the company. 

Based on global megatrends, individual trends were identified and fragmented into key trends with forward-looking innovations and analyzed in terms of concrete innovation potential in the relevant industry. In the stage from megatrends to individual trends, the filter criteria was the influence of data and artificial intelligence on the trend. In the case of key trend the focus was laid on the ones that targeted concrete product & service innovations. In the final step, these technological innovations were translated into concrete innovation potentials for the industry and then evaluated in terms of their benefit potential and implementation complexity. The result is a consistent evaluation of data and AI innovations with specific industry relevance as well as a prioritized selection of possible new products & services.